FIFA: Global Sports Brand Expansion

Expanding a global brand into new territories requires a blend of strategic planning and bold execution. At Magic Hat, our founder led FIFA’s brand expansion across Southeast Asia, securing partnerships with over 10,000 retail locations and enhancing the brand’s presence through impactful experiential activations.

This project demonstrated the power of combining regional insights with innovative brand strategies—an approach that defines Magic Hat today. By tailoring solutions to local markets, we help brands like FIFA build meaningful connections with audiences and establish a lasting legacy in competitive global arenas.